![]() ![]() Jones really is the ‘little guy,’ running with a great idea.” “They try to be cool, but it’s all a little too corporate. “I think Coke and Pepsi are seen by most people as soft drinks by the Man,” said Brendan Powell Smith, 27, of Mountain View, Calif., an avid Jones Soda drinker. ![]() Consumers prefer the alternative, rather than commercial, Pirko said. The soda business is opening up for smaller companies, said Tom Pirko, president of the Santa Barbara-based Bevmark Inc., a market research firm for the beverage industry.Ĭoca-Cola and Pepsi are outdated with young drinkers, unlike with their parents who were loyal to a brand. The success of a small, wacky company like Jones Soda isn’t too surprising.
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